Always be different
Inspired by modern ethnic wear, The Allure Attire was established to empower beautiful women with effortless elegance, by which they could be comfortable in their own size and be the champion of their own world.
The Allure Attire , is one of the most prominent ethnic wear brand. Through empowering invention and design to offer complete consumer satisfaction, we aim to be a leader in the ethnic wear fashion industry.
Zari Work
The Zari and Zardozi embroidery, which has been around since the late 16th century, is the most valuable embroidery in India. The Mughal invaders brought this art form to India. An embroidered style called zari zardozi originated in Persia and was brought to India. Zar and Dozi are literally translated as "gold" and "embroidered," respectively. Our ethnic wear collection is rich in the intricate art of weaving threads made of fine gold or silver.
Mirror Work
Mirror craftsmanship originated in Persia in the 13th century and travelled to India during the Mughal dynasty. The usage of mirrors and the art of mirror work come from traditional Islamic beliefs; mirrors help to ward off bad luck and evil spirits by trapping or blinding the evil eye.Our ethnic wear with mirror work is having a new and distinct influence on the fashion world. Since the beginning mirror work has been a part of the collection.
Thread Work
While embroidery is practiced across the world, its origin stems from China and the Near East. Early embroidery can actually be traced back to Cro-Magnon days or 30,000 B.C. We are providing different forms of thread work dresses, which has a broadly significant cultural relevance.
Pearl Work
Pearls have traditionally represented an oriental heritage. Eventually, sophisticated embroideries on clothing using pearls in a variety of colours, shapes, and sizes started to be utilised as ornaments.If you want to flaunt a truly beautiful look, get The Allure Attire’s ethnic wear intricately adorned with pearl work.
Gotta Patti Work
Indian needlework known as gota patti or gota work has its roots in Rajasthan. It uses the appliqué method. To make intricate patterns, tiny bits of zari ribbon are put to the fabric and the edges stitched down. To blend the old and new, we combine real old-world gota embroidery with contemporary silhouettes and colours, using gota threads and stripes that have been modified to appeal to millennial dressers.
Get Traditional Indian Look
Craze with Chic
The Allure Attire is engaged in providing an exclusive ethnic wear collection that reflects Indian culture. The collection is filled with unique designs combined with classic styles and vibrant colors. You can explore a wide range of ethnic wear at Allure Attire.
Comfortable Crazy
We provide one of the most comfortable outfits to wear on a casual wear , Festive wear and wedding wear in various sizes and therefore you can experience the joy of Indian attire notwithstanding of your body size.Check out our latest collection online in a diverse range of colors and materials. You can choose it for any occasion, such as functions, parties, or formal or casual wear.
Beautiful Bunch
Our collection includes kurtas,kurti set , Kurti -Dupaataa , tunics, pre-draped cocktail sarees, plazo pants with drapes, and many others. Allure Attire offers the finest dresses at reasonable prices.
Why The Allure Attire
Enhancing your inner beauty
Allure Attire is one of the best places to shop for ethnic wear. We have a large collection of designer ethnic wear dresses. We provide quality and exclusive products at affordable prices. At Allure Attire, we have numerous styles of ethnic clothing, various designs, multiple colors, and a broad range of costs. Even our customers expect us to offer something new and exciting every week, so we keep our patterns and clothes updated. We have given ethnic wear a modern twist.
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